SEO Tips to Avoid Google Penalty Or Google Sandboxing

Search Engine Optimization or SEO is one of the most important channels to market your business online but while you carry out all activities, there is one thing that you have to be particularly careful about and that is avoiding Google penalties or sandboxing.

Google is the most used and preferred search engine around the globe. Google optimization would be an integral part of your SEO strategy, hence it is important that you are in the good books of the search engine. However in search of the top ranking, most people tend to overlook the possibilities of their site incurring penalties and end up paying a heavy price for the same. Here are a few tips to ensure that you can keep away problems with Google.

Link Carefully: When you are placing links on your site for another site or vice versa, be careful that you are confident about the other domain being involved in ethical activities. At times affiliations to black hat SEO practitioners can be the reason for your downfall. So it is very important to build links and place links very carefully.

Error 404: In case you have pages that are missing on your website, you might find yourself paying a huge price for it. The reason is that most of the times you site will divert that page to your HostSite which can be a bad sign for the search engines because it breaks down the relevance of your site.

Finally, you can look at Google's webmaster guidelines and also ensure that you have a good amount of access to their help forum. In this way you can avoid Google penalty and ensure that your SEO process goes smoothly. Ensure that your Google optimization plans aren't affected due to the wrong reasons, select a professional SEO India company for effective results and best prices. Complete Seo Services

Search Engine Optimization and Google Penalties

Sometimes the biggest task search engine optimization poses is understanding the boundaries you can take your SEO efforts to without incurring a Google penalty. Google penalties come in many different shapes and sizes and it is always a frustrating process for the webmaster, especially if the site relied heavily on search traffic.

There are a few different things that would indicate you have been hit with a Google penalty, sometimes you will be informed via webmaster tools if you make use of it. You then need to follow a strict reconsideration process after you have amended any issues Google has. There are many reasons for getting a penalty, over optimisation, spamming, keyword stuffing or having hidden text on your site, just to name a few, but when can we spot that we have been hit by a penalty?

If you monitor your search traffic closely and you seem to experience a sudden drop, this could indicate you have been penalized in some way by Google. More specifically if you have experienced a sudden drop in some of your rankings, this could also mean a penalty. When we talk about drops what we mean are significant drops, have you dropped from the first page down to result 80, 90 or even 100? If so there is little doubt your site has been hit. If your site is particularly new it's rankings may be a little erratic until you have built up a solid link authority, if it's over 12 months old it's time to start worrying.

If you try and search for your domain name and no results come back and your site has been established for over 3 months there is a good chance you will have a penalty. If you have only just registered your site that year it could be in, what is known as, the Google sandbox. This is Google's attempt at protecting their index from spam, there is nothing you can do apart from continuing to build solid links and content. If your site is older than 12 months, again you have an issue.

Google penalties are never easy to deal with and the reconsideration process can be particularly tedious. If you are not the original owner of the domain it could be a previous owner has gone against Google's guidelines and you are paying the price for it. Analyse your link and content to ensure there have been no unethical tactics implemented, if you find any remove them and plead with Google to reinstate your site in the index.