Requirement of Meta Tags for SEO!

Meta tags are the piece of codes which are not seen by the users. The Search Engines like Yahoo and Google have their crawlers to scan web pages, create a copy of them and store them in their databases. This process of storing your HTML code is called indexing. When the net is surfed by users, a search engine recalls the content from its indexed pages and based on the searches, ranks them, which contributes to Search Engine optimization.

Meta tags once had quite an impact on the SEO but of late, they do not have much of an effect primarily because webmasters use keywords in the tags.

Still some of the experts think that Meta tags can be used for Search Engine optimization.

Use Meta tags for misspellings: Whenever a user searches for content online, there are chances that he or she would misspell something. The intention may be to find the correct content but the error may not pull up the correct page because it would not match the keywords. This is one area where Meta tags can prove to be very handy.

Search Engines like yahoo still use the Meta tags to index and retrieve the content, so they would be able to point those misspellers in the correct direction.

This would bring the misspellers to your website and also put the misspelled keywords to your Meta tags. As Meta tags are not visible to users, you would also save the embarrassment of any visible misspelling on your web site.

So even if the users did not spell it appropriately, they are still a necessity for you and this would help you get to them.

Experts use Meta tags for synonyms: We all use synonyms on our websites. But we put a frequency cap on it as we focus more on the keywords and fill the content as well as possible with them. Sometimes, synonyms are used by experts in the Meta tags rather than in the actual content. This would help getting those users as well who are looking for a similar content on the web.

Having said that, it is always better to use those synonyms in the content itself so that it is easily available to all search engines to read it and process accordingly.
SEO use it Meta Tags for Textless Pages: We always focus on the content of the websites as it drives more traffic and helps in optimization and ranking of the web page as well. However, there are still some sites which are designed solely for entertainment purposes; these sites may have a lot of games, pictures, and flash all over them with very little or no website content. This makes it really difficult for the search engine to optimize these pages as they do it on the basis of the content. This is another advantage of Meta tags wherein, they would surely do a much better job in helping search engines find you the relevant users. http://www.seomanualsubmission.com

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Guidelines for Creating a Press Release

A press release is a piece of well written communication typically prepared by a company's internal public relations or media relations department or by a public relations agency and issued to members of the media that they can write an interesting news story about you and what you have done.

Web Wire is a highly trafficked Website and is part of what is commonly known as the “Four Ps of Marketing”; Product, Price, Place and Promotion (with Web Wire being part of “Promotion” via press release distribution). This one part of the marketing mix, press release distribution, does not guarantee that your release will get utilized by the media. Press release submissions are part of a process, and as such, should be viewed as a complement to other marketing efforts such as advertising, search engine optimization, live publicity, etc.

The content that you include in your release, as well as the way the release is written, will play an important role in the success of your news release.

The headline should capture the reader's attention and is therefore very important. This may be the one factor that gets the reader to read the rest of the release.

Layout, formatting, and attention to detail are all important components of your release.

Writing a press release is similar to writing other types of articles.  Some rules should be followed to ensure that credibility and objectiveness are achieved.  A press release is an important element of any business.  Press releases can be very informative, and are read by many people around the world. Thus, it is important to know how to write an effective press release.

Deciding which topic to write about is the first step to writing a press release.  This is oftentimes the most challenging part of this job.

Tips for Writing a Press Release

1. Know your topic. Creating a press release is like making a business research proposal.  It always starts off with a researchable topic.  You must able to determine what story will prove to be interesting to your readers and will have positive effects on your customer base.

2. Evaluate if your story is something new.  Remember, a press release is not an advertisement or a promotion.  Make sure that the content of your press release is noteworthy.

3. Your press release must cover always answer the questions of who, what, where, when and why.

4. Develop a thesis and express your views on it in a way that will stimulate your reader’s interest. Make sure your views are relevant to the main idea.

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