SEO Back Links or Unique Content? The Importance of a Balanced Approach

There are many schools of thought on how to effectively build the level of trust, also known as page rank, that each search engine attributes to your site. The more a search engine trusts that your site contains unique and relevant content, the more it will display pages in your site to people searching for related topics. Meaning that there are millions of dollars to be made, across the internet, for sites that are able to effectively manage their SEO, content and back link campaigns to push their site 'above the fold', or rather, in the top 10 organic search results for their targeted keyword of choice. To answer your question, no, paid AdWords don't count in this case, because the cost of this paid traffic often outstrips the return for one new customer.

One method involves multiple sites and blogs spread across several unique IP addresses. As you read this, keep in mind that to successfully execute this method, legitimately, it will require a team of dedicated back link builders or some outsourced work. Alternatively, you can elect to use one of the premium back link building tools available on the internet, you should be fully aware that this alternative method is equivalent to spamming and is frowned upon. So much, in fact, that should your back link campaigns appear to be coming from bots to search engine crawlers, your site could begin losing credibility, and ultimately page ranking, on the major search engine results pages.

Having said that, the benefit of this multiple IP approach lies in the fact that, as far as the search engines are concerned, each site is unique and independent of each other. You can build links back to each of your sites, in what would resemble a spoke bicycle wheel. Each site benefits from the page rank of another site linking to it, and all of them serve to boost the credibility, visibility and ultimately the profitability of your money/call to action site. The downside is that you must manage each of these sites individually and write or develop new content to update each site with periodically. You must do this in order to maintain the credibility and visibility of your outlying sites, so they do not appear to be dead or static pages to the search engine crawlers.

A steady, but consistent effort should earn you a decent amount of ad or call to action revenue. Just remember that the internet is a enormous entity with countless pages and competitors out there. The barrier to entry into any internet based business is incredibly low and you will be hard pressed to generate a million dollar site in a day, let alone a few months. Those of you entering the SEO race today, must remember that this is not a sprint, it is a marathon and while the big players in the field already have a huge lead on you, there are plenty of businesses out there that are in dire need of advice and help competing on the world wide web.

If you take nothing else from this article, please remember to take a measured approach to your back link campaign. I say this because, as with all things in life, an effective and profitable SEO back link campaign requires zen, or rather, balance. Essentially, you cannot become so focused on building the links that you neglect to develop any new and unique content, at the same time, you cannot just ignore the entire back link building process and generate content. While the latter may work out for you eventually, chances are no one will ever be able to find our amazingly well written articles without that tedious, yet essential, back link building campaign.

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What Happened in the Penguin SEO Update?

Black and white and a little on the wobbly side, penguins are cute, cuddly and considered to be relatively harmless. However, when we're talking about a Google Penguin, we're talking about a real angry bird. After the huge Penguin update (some call it an overhaul), there are more than a few web experts spreading the word that SEO is quickly dying on the vine.

Google has never shied away from making huge updates to their entire format. Since Google owns the lion's share of Internet searching, almost every online businessperson in the world (outside of China) relies heavily on Google for their search results, traffic, clickthroughs, sales, etc. But the problem Google has always had is that they focus on the larger, able-to-pay-millions advertisers, while the little guys get thrown under the bus. Enter Penguin.

What Penguin is and How it Will Affect SEO Going Forward

In short, Google's Penguin update was supposedly an attempt to clean up how search engine optimization is performed and how sites are subsequently ranked. Starting to hit sites directly via search results in April of this year, Penguin has crippled many. But is it really all bad? Well, that depends on how you perform SEO.

The Good:

Take a negative SEO campaign for example, wherein you seek to implement tactics to drive your competitors down while increasing your ranking simultaneously. Penguin affected this practice directly. If your competitors are instituting poor quality SEO, you can increase the effectiveness of your campaigning, primarily because Google now provides a stiff penalty for three key factors:

Ratio of non-moderated, poor links on junk blogs

Ratio of on-site activity versus a site's inbound links

Ratio of anchor text that matches exactly in low-quality articles

This signals to the SEO world that Google, with Penguin, has put its proverbial foot down on the messiness of online advertising practices. They're seeking to clean the game up, and this also means increased penalties for black-hat SEO practitioners.

While it's good to get rid of the messy guys out there who stuff junk links into any and everything they find, this means that Penguin has its eye directly on you! If you're not overly careful-and willing to over-optimize your site-you do run the risk of taking a penalty hit and losing rank.

The new need for incredibly strong brand links means you may have to work extra hard to ensure your links are relevant, high-quality and that they match niche, site activity, and that they're not just simply strewn about the Internet.

Unlike the previous Panda update, which focused primarily on content, Penguin puts its focus more on links. This is yet another change Google is making in its linking practices, forcing older methods like link-farming and exchanging out. Hence the cries that SEO is dying.

The Bottom Line:

If you create high-quality content already, you should have little to worry about. It's estimated that Penguin only affected 3% of sites thus far. That's not to say Penguin's done; not by a long shot. But if you're willing to adapt and to create better links, you shouldn't have any issues.

Come and visit our site where you can learn more about Internet Marketing, search optimization and using the Internet to grow your business online. http://www.seomanualsubmission.com

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Professional SEO and Linkbuilding After Google Penguin Update

Google frequently changes its search algorithm and penalizes duplicated content, reduces spam and eliminates poor link building techniques with irrelevant links, all to provide your website with a better ranking in Google searches.

If you do not follow the latest Google SEO news and updates like "Penguin", you can lose your website position in search engines like Google. The idea behind the creation of the Google Penguin algorithm is reflected in rewarding sites with unique content. For optimal performance which is NOT based on a spam website positioning and techniques, professional SEO services for SEO link building that does do not contain spam SEO tricks and methods are constantly utilized to conform to and follow Google rules.

SEO techniques for building links after a Penguin algorithms update, and still maintaining a positive effect on positioning websites in searches are part of the old Google SEO rules:

Article Submission- Article submission is a good way of marketing and setting up back links to your website. Now the article submission is an increasingly rare way to back linking as Google has found many article directories and defined them as spam. We have still some good article directories where you can post your written articles, and one of these good article directories is exactly this one where you are reading my article. Still, the same rule applies as before, write good articles, construct a good and unique article.

Back links from forum profiles- Forums are great places where you can set links. On most forums,we have a text field, a field that is below your profile and the present profile online signature. This is a good place where you can write a short text and set the back link pointing to your website.

Comments on blogs- You can leave comments on blogs and can set forth your personal opinion. Due to that, some blog visitors can learn more about your "SEO services". In addition to attitudes and opinions that can be placed on blogs, you can set the links to your website which further directs blog visitors to your website. You must find blogs that have topic appropriate to your niche and you need to check that blogs have follow, or no follow back links.

You need to find blogs that have followed links to achieve the right effect with Google.

How do you know if it follows or not?

If you know HTML code it will not be hard to find, just select the comment with link and you can see the source, all will be shown. If you do not know HTML code then you need to use some SEO tools to show that the back link does not follow. You need to pay attention to your comments parameters. Before you post a comment you must be sure that your comment have same topic as the article, so it takes a little time to read the article and understand the content. Avoid short comments like this "this is a nice article" for the moderator will not allow comments such as that to be published.

If you not follow the Google updates and your website has been hit with a new Penguin update you must monitor your back links and find some of the link building techniques that Google now punishes.

What should be avoided?

Dangerous websites- Dangerous websites that have a lot of advertising in the content, these websites are already punished or penalized by Google. Dangerous websites that promote spam or violence and pornography are NOT good for setting up links. Google checks the location where it directs users.

Paid back links- All back links that you pay for advertising on other websites, to promote your website and target specific keywords, should be abolished. Google believes that each stream of paid advertising is bad for organic search.

Spam Blog comments- Blog comments with a low Page Rank without filters to delete spam comments will not help your website to be positioned better in Google searches. The new Google Penguin update punishes blogs that don't have good content and have lots of anchor text. Every blog, every website that does not filter comments is a kind of spam, so if you set a link your website may seem like spam.

Article Source: http://EzineArticles.com/7250950

What Changes Does The Google Penguin Update Bring?

Not much time has passed since most webmasters became familiar with Google Panda. However, as opposed to what most people expected, the industry giant did not stop here and on April 24 a new update was launched. Google Penguin comes with no less than 52 algorithm changes and many more penalties for web pages using over-optimization. Like in the Panda update, representatives of the company stated penalties would only be applied to pages with problems, without the risk of affecting genuine sites. A difference would be that Google Panda reassesses all sites on average once a month, while with Penguin the optimization is evaluated continuously. As a consequence, it is now important for webmasters to adapt to the new requirements in a very short time, because penalties will be canceled immediately.

In the last week many websites have fallen in the organic search results for certain keywords or phrases. Google logic is now clear and its main purpose is now avoiding spam. When Google came out with the Panda update webmasters were very disappointed. Now that the company invented another product, Google Penguin, most people are even more worried and expect the worst.

In its almost one month of existence, Google Penguin has affected more than 3% of organic results. Many websites have suffered more than in the last Panda update. The Google algorithm change was even more drastic. And more problems can be caused by this continuing update, meaning that a page indexed among the top results may not be indexed at all after several hours if some irregularities are detected. The new algorithm changes are meant to prevent spam content as much as possible and penalize websites that use all sorts of tricks for rapid advancement in search engine results, primarily excess of keywords and phrases.

Some of the solutions you should stay away from if you want to avoid Google Penguin from 'hurting' your business are as follows:

• Duplicate content on blogs or on the subdomain of your page;
• Keyword or phrase density that is too large;
• Automatic queries, including the use of query programs;
• Hidden links;
• Black Hat SEO techniques;
• A bad design or bad links structure.

Therefore, make sure you re-check the keyword density in all your pages and ensure this is up to the latest standards. Finally, if you believe your website was penalized for no reason you can always submit a reconsideration request, explaining your problem in detail. An answer is not always guaranteed, but this is worth trying.

Article Source: http://EzineArticles.com/7078481

Matt Cutts Reveals Google's Updated SEO Copywriting Strategy

I've been suspicious for years now. Just from paying attention to the sites that come up in the search engine results pages (SERPs), I've seen differences. What I was finding was that the top sites didn't always have the exact keyphrase multiple times in their copy. It appeared that (with all Google's updates over time) we've moved away from strictly using the keyphrase as-is and more toward using the individual words within the keyphrases as we write.

I suspected that the changes I was seeing spanned Google's databases. When it was confirmed during an email conversation with Google's Matt Cutts it didn't take me by surprise. As a matter of fact, this is what I've been teaching for at least 10 years now because it makes sense. Google has always preached "natural" and "relevant." Once they started incorporating synonyms many years ago, changing the way they recognized keywords seemed like a logical course for them to follow as far as copywriting goes.

If you've learned SEO copywriting from me through my Step-by-Step Copywriting Course, you should be good to go. If not, you'd better keep reading. You'll want to start changing your strategy pretty quick like.

As-Is vs. Individual Keywords

In the beginning (as the saying goes) were keywords that grew into keyPHRASES. And from early on, those who were paying attention found that Google (and other engines) ranked pages that mention the keyphrases multiple times throughout a page.

The headlines, subheads, ALT tags, copy and other pieces of text were all prime candidates for keyword insertion. That's because Google was only able to do exact or partial matches.

Fast forward several years and Google has gotten more synonym savvy. There's no longer a need to cram keyphrases everywhere you possibly can. In fact, you may be surprised at what Matt Cutts has to say about this point.

So, instead of always using "blue suede shoes" as-is (the entire, original keyphrase together), you can also use just "blue" and just "suede" and just "shoes" within the copy. This is precisely the SEO copywriting technique I've included in many of my books and seminar sessions for years.

I'm going to paste the conversation between Matt and me below so you can read exactly what was said.

SEO Copywriting in Google's Own Words

KARON: I've been noticing a trend over the last couple of years (maybe longer) as far as SEO copywriting goes. It seems the pages that are ranking well are not always using the keyphrases as-is, but are using the individual words within the keyphrase separately. For instance, instead of always using "blue suede shoes" the page will also use "blue" and "suede" and "shoes" individually.

Can you confirm and/or comment on whether keyphrases always need to be used in their original form and if it helps/hurts to also use the individual words within the phrase?

MATT: Keyphrases don't have to be in their original form. We do a lot of synonyms work so that we can find good pages that don't happen to use the same words as the user typed.

In general though, if the words are on the webpage (not in a spammy way of course), that makes our job easier since we don't have to rely on synonym matches to find good documents.

KARON: Has proximity of the keywords on the page also gone by the wayside? And, while we're on the topic, is it still best practice to include keywords in certain locations on the page. For instance:

• headline

• subheads

• ALT tags

• anchor text link

• etc.

MATT: People can overdo it to the point that we consider it keyword stuffing and it hurts. I would just make sure you do it in natural ways where regular people aren't going to find it stiff/artificial. That tends to be what works best.

KARON: So, then, you're saying perhaps put the original keyphrase on the page once or twice (to help Google out) then just use the individual words within the phrase throughout the rest of the copy? If so, that's what I've been suggesting for years.

In light of all the recent changes with Google, would using the keyphrase numerous times (which is what everybody has gotten used to doing over time) hurt the page's ability to rank? I'm not talking about the infamous keyword density. For years most people have been taught that you do keyword research to find what people are searching for then you use those phrases (provided they are relevant) within your copy, within anchor text links, etc., etc. Still true or... ?

MATT: Correct, as long as it's done naturally, not artificially or in a spammy way.

As I've always said, "Never sacrifice the quality of your copy for the sake of the search engines." It's just not necessary. The next time you write a new page of copy test this approach to writing for the engines and see if you get as good (or better) results than before. I'm betting you'll be pleasantly surprised.

By Karon Thackston

Stop struggling with copy that's not ranking or converting like you want. Get some help at http://www.CopywritingCourse.com and watch how quickly your results improve. © 2012, All Rights Reserved

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SEO Tips to Avoid Google Penalty Or Google Sandboxing

Search Engine Optimization or SEO is one of the most important channels to market your business online but while you carry out all activities, there is one thing that you have to be particularly careful about and that is avoiding Google penalties or sandboxing.

Google is the most used and preferred search engine around the globe. Google optimization would be an integral part of your SEO strategy, hence it is important that you are in the good books of the search engine. However in search of the top ranking, most people tend to overlook the possibilities of their site incurring penalties and end up paying a heavy price for the same. Here are a few tips to ensure that you can keep away problems with Google.

Link Carefully: When you are placing links on your site for another site or vice versa, be careful that you are confident about the other domain being involved in ethical activities. At times affiliations to black hat SEO practitioners can be the reason for your downfall. So it is very important to build links and place links very carefully.

Error 404: In case you have pages that are missing on your website, you might find yourself paying a huge price for it. The reason is that most of the times you site will divert that page to your HostSite which can be a bad sign for the search engines because it breaks down the relevance of your site.

Finally, you can look at Google's webmaster guidelines and also ensure that you have a good amount of access to their help forum. In this way you can avoid Google penalty and ensure that your SEO process goes smoothly. Ensure that your Google optimization plans aren't affected due to the wrong reasons, select a professional SEO India company for effective results and best prices. Complete Seo Services

Search Engine Optimization and Google Penalties

Sometimes the biggest task search engine optimization poses is understanding the boundaries you can take your SEO efforts to without incurring a Google penalty. Google penalties come in many different shapes and sizes and it is always a frustrating process for the webmaster, especially if the site relied heavily on search traffic.

There are a few different things that would indicate you have been hit with a Google penalty, sometimes you will be informed via webmaster tools if you make use of it. You then need to follow a strict reconsideration process after you have amended any issues Google has. There are many reasons for getting a penalty, over optimisation, spamming, keyword stuffing or having hidden text on your site, just to name a few, but when can we spot that we have been hit by a penalty?

If you monitor your search traffic closely and you seem to experience a sudden drop, this could indicate you have been penalized in some way by Google. More specifically if you have experienced a sudden drop in some of your rankings, this could also mean a penalty. When we talk about drops what we mean are significant drops, have you dropped from the first page down to result 80, 90 or even 100? If so there is little doubt your site has been hit. If your site is particularly new it's rankings may be a little erratic until you have built up a solid link authority, if it's over 12 months old it's time to start worrying.

If you try and search for your domain name and no results come back and your site has been established for over 3 months there is a good chance you will have a penalty. If you have only just registered your site that year it could be in, what is known as, the Google sandbox. This is Google's attempt at protecting their index from spam, there is nothing you can do apart from continuing to build solid links and content. If your site is older than 12 months, again you have an issue.

Google penalties are never easy to deal with and the reconsideration process can be particularly tedious. If you are not the original owner of the domain it could be a previous owner has gone against Google's guidelines and you are paying the price for it. Analyse your link and content to ensure there have been no unethical tactics implemented, if you find any remove them and plead with Google to reinstate your site in the index.