How to Use Social Media Marketing to Get Results in Your Business?

We hear many business owners ask the question, "Is there any real value in Social Media for my Business?" Whether you like it or not, today and in the future social media is, and will be, an important component for all businesses.
Whether you are a bricks and mortar business or an online Internet-based business, chances are your sales will go up if you are marketing your business. There are many offline businesses that can effectively leverage social media to strengthen and grow their businesses in creative and effective ways. It's about thinking outside the box.
Most importantly, your social media marketing must fit in with your overall business Marketing Plan. If you are ad-hoc in how you use social media to market your business then yes you will probably get ad-hoc results. Be sure to implement a Social Media Marketing Plan to ensure you get the most effective results for your business.

Many of the popular social media websites, such as Facebook, Twitter, LinkedIn, YouTube, all engage prospects and customers, grow the awareness and popularity of your business and inevitably boost your sales.
If you are serious about taking your business into the 21st century, then you will need to embrace social media. There are many ways that businesses can use social media to their advantage. Here are just a few:

Be Present and Become and Expert:
The first step is to create your profiles on the various social media websites and then update them on a regular basis. You will need to check your accounts a couple of times a week to respond to comments from your followers. This a great way to build presence, to be seen as an expert and to build relationships with your followers. The more you update and are seen to be interactive with your followers, the stronger your business's reputation will be.

* Educate Don't Sell:
Social media is another way to build relationships with people, prospects and customers that you may not ever have otherwise been exposed to. So make the most of it. In today's market, consumers are getting smarter, plus we live a world of mass advertising. The last thing you want to do is sell your products and services on social media. It's about educating your fans. Every once in awhile you might promote a workshop or specíal deal. Educate more, Sell less. If people want to find out more about you and your products and services, they can visit your website.

* Get the Whole Company Involved:
If you have a staff, get them involved and task them to update your social media posts on a daily basis. This is an excellent morale booster and your staff's involvement will strengthen your marketing effort and grow your business's online exposure. A little suggestion - you might want to keep an eye on how much time your staff spends on social media and that it is for work and not personal purposes.

* Encourage People to Join You on Social Media:
Ask people to "Like" your social media pages. You can promote social integration on your business receipts, signs, brochures and invoices so that your existing customers will want to jump on the social media train as well. You can also ask your customers to check in to Foursquare or one of the other geo-location sites once they arrive in the general proximity of your store, offering them special promotions to entice them to come in.

* Keep an Eye on Your Competitors:
Social Media is a great medium to keep an eye on your competitors and stay ahead of the game. It is a great way to research whether your competitors are offering special promotions, how active they are on social media, who is following them and what they are saying. Always remember to stay on top of what your competition is doing by reading everything that they post. Remember that you and other businesses are always fighting to stay on top.

* Become a Community:
People want to feel like they belong to something i.e. a community. This is your job and social media provides a perfect platform for this. People are more likely to purchase from people They Know, They Like, and They Trust. The way to achieve this is by having live events at your store as well as events online. Promote unique deals, give advice and Be There for your community.

* Start Small:
If you don't have any help in managing your social media accounts and you try to do it all by yourself, you may find that you aren't doing it well or at all. Start with one and get comfortable with that. Make sure that you go for quality over quantity.

* Listen and Learn:
Are you aware of what your existing customers and potential customers are saying about your business, products and services, and brand? Pay special attention to the comments that people are posting online. It is also a good idea to set up Google alerts and to immediately handle issues as they occur. This is your chance to show people how much you care about them. Help them to solve their problems and address whatever concerns they have. Generally people are okay if a mistake is made, as long as you resolve it.

* Be Patient:
It takes time to see significant results with social media when it comes to the success of your business. Remember that your hard work will definitely pay off and the more relationships you build and the more you interact with others, the more interested other people will be in connecting with you again and again. It's also important to remember that social media does provide a means for you to connect with people you might otherwise not ever have had the opportuníty to meet.

* Giveaways:
You can use social media to give away free products from your store. This is sure to attract attention. People will want to interact with you and will want to be the first to know when you introduce new products and services. Be careful, however, of not over doing the promotion and competitions.
Social Media is here. Many consumers are sp

ending hours online, so it makes sense to have a presence as well for your business. The real results will come when you are strategic about your social media marketing. It's all about taking your business into the 21st century. If you are ready to embrace it, so will your clients. Then watch your business grow.

The Business Bootique is a dynamic Marketing & Sales business, helping passionate and committed businesses to grow, get more clients and have more time to reach a new level of success through personalized Marketing and Sales systems. If you want to learn more about how to grow your business, get your 7 Steps to a Fitter, Stronger, Bigger Business at www.thebusinessbootique.com.au

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Today, it has become quite indispensable for companies to establish smooth public relation with their potential customers. Thus, if you are a business owner, then it is important for you to have a company website. You can optimize this website to attract free traffic from the major search engines. This way, you can use your website to engage your website visitors into social media friendly conversations and interest them to buy your product or services. SEO Manual Submission offers the following website solutions to business:

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Website Development Strategy That Will Drive Customers

What should be the first step in developing a website?
1. Creating a design to use as a basis,
2. Deciding how the content needs to be integrated and managed,
3. Gathering content from corporate collateral,
4. Developing a strategic plan for your specific needs, or
5. Choose the most cost-effective hosting plan.

In just about any profession other than website development, your answer would be choice 4. After all, you couldn't build a house without considering the layout, number of bathrooms, and features of the home. You wouldn't create a design for a major advertisement and then plan the content and message of the ad. Yet, when it comes to website design, often the design comes first and the strategic plan for the site comes last.
Being a veteran of about 20 years in marketing and design, this issue has perplexed me for years. It seems to me that the development process should be:
1. Discover the reason a business needs a website and the expectations of the business.
2. Understand your typical customer and what influences their purchasing decision.
3. Have a clear understanding of how the website fits into the marketing plan.
4. Research to find what customers are searching for in Google, Yahoo in relation to the business (keywords).
5. Carefully plan a site architecture which is best for the demographic, online search trends, and have a site that's easy for search engines to follow, is designed with the target market in mind, and has clear definitions of conversion goals.
6. Create a design which speaks to the target demographic.
7. Launch the site and begin an internet marketing plan to fulfill realistic expectations.
8. Modify strategic marketing plan as needed in response to real-time data.
Then issues such as server configuration, hosting service, domain registration variables, proper site construction, CMS, SEM, PPC, Social Media, and many other features need to be researched and fine-tuned. For example, choosing a hosting package with an IP that has been associated with a "bad neighborhood" in the past (bad neighborhoods are offensive sites, etc.) can cripple your website marketing plan before it begins.

Instead the plan is usually:
1. Create a design.
2. Add content. (most plans end at this point because there usually are no marketing goals for a site.)
3. Contact SEO firm who performs keyword research based on content of site.
4. SEO firm proposes keywords.
5. Site is optimized by SEO firm by editing original site to make it more SEO friendly.
6. Results vary.
7. Usually followed by redevelopment IF business doesn't lose faith in the internet.
All the details are usually not dealt with because the average designer doesn't know they exist.
I think the reason the internet world can get away with a backwards strategy is because the design portion is fun, is more tangible, and looks impressive. It gives a client the ability to suggest colors, logo position, interactive media, position of the navigation system and other elements. The process usually goes smooth because the developer gets the excitement from the client and the client is impressed by the nice design work. BUT... that's also why over 99% of all internet businesses FAIL.
Because there is no quality infrastructure and strategic plan in place. Either the site is poorly marketed, keywords are unfocused, or it doesn't fit into the overall business marketing plan. In most cases, this is where the business owner begins to think the internet is all hype and will not work for their particular business. They disregard stunning statistics, such at 65% of all Americans begin their search for local services on the internet FIRST. This is followed by a competitor leveraging the internet as a strategic advantage and ultimately leads to a loss of revenue by the disillusioned company. So What's the CURE?
Your website needs to be planned. A thorough understanding of your expectations, target demographic, and geographic influences have to be considered. The proper research needs to be done to assure your internet marketing plan has the right infrastructure and architecture and then you can eat the "cake" (design).

BUT...
This is easier said than done for the following reasons:
* It's more expensive to create the right plan.
* It's not as fun to start off with planning, expectations, and realistic goals.
* A good team to create your plan has to understand design, marketing, social media, SEO/SEM, custom development, and customer service to get the job done.
* Most website developers mask their weaknesses. Some are good at design, others technical work, others SEO, but few are good at it all...
* College students and novices practically give away website design which is hard for the business to turn down.
* Consultants usually do not have a complete understanding of the entire process.

AND THE WORSE PART...
Is now the internet developing world has realized that cheaper, do-it-yourself systems sell better than a comprehensive plan. (See our article on "canned solutions.") So companies like Intuit provide "simple solutions" (because it is high profít, low overhead), and the one who ends up suffering is your business. Be Smart and Eat Your Vegetables First... Then have Dessert.
Proper planning is the cure. Hiring an experienced company to help you is the one way you will truly have an opportuníty to dominate your market online. It will cost a little more, it won't be as fun up front, but it will be worth it in the end.

About The Author
John Carroll is A.C.E. and SEMPO certified and has almost 20 years experience in marketing and design. His internet marketing plans have helped many organizations reach new levels of success using both the internet and traditional marketing techniques. John Carroll is founder of www.MaxWebGear.com.

Google Instant Previews - Implications for SEO & Marketing

Google wasn't satisfied with just having Instant Search, now it has introduced something called Instant Previews. Searchers and web users can now browse a large instant "preview" of a site's content by placing the cursor over the small magnifying glass displayed beside each listing. These previews are large and Google sometimes highlights a major paragraph or quote from each displayed site.
Searchers can get a general look at the layout and design of a site, onpage graphics and bold headlines can usually be seen from the preview. However, small print and the general content of the page can't be read, so searchers will have to click through to your site if they want to read your information. Assuming of course, they don't find what they're looking for in the headlines or bold print.

Whether searchers will use this new feature remains to be seen, but these instant previews could have some ramifications on who gets the "click through" to their site. One would also reason that getting the top spot in the rankings have diminished somewhat, if searchers can quickly preview all of the top 10 listings and then make their decision. So they might not click the top listing, but decide one lower down is worth clicking. This could make any listing on the first page more worth having, not just the top one.

Google Instant Previews Screenshot

This doesn't really affect any of your SEO strategies and you should be optimizing for the search engines as usual. After all, getting those top rankings for your targeted keywords in the major search engines is what brings in the quality traffic to your site. In this regard, it's business as usual.
However, Google's Instant Previews does change the whole nature of SERPs or rather Google's search results in that webmasters and marketers have another hurdle to get past before they get that final click. Searchers might click your top number one ranking preview and decide your page is not up to standard or it's not what they're looking for, and can quickly try out the other listings instead.

From Google's perspective these previews could improve the "overall" quality of their results because searchers will come away happy, especially if they have not wasted their time clicking on a link, only to find it's not what they're looking for. Now they can easily find the right results more quickly and efficiently.
For the webmaster or online marketer, these new Instant Previews can be seen as another chance to get that all important click. They must make sure their page design is up to scratch and featuring a catchy headline which draws visitors to their page or site. Also, highlighting a well worded summary could help attract more of these visitors. So too, would placing your main keyword phrase in bold print so that it can be read from the preview.
Needless to say, webmasters/marketers must always keep their targeted keywords front and center. Highlighting them on your page in the main title is already a given, but now you should make sure they can be read from the preview. This could possibly give you an edge with it comes to getting that click from Google.

On a more general note, these previews also add to the time searchers will spend on Google's results pages. Google has been steadily focusing on this factor in recent months. Why? One good reason - the longer a searcher stays on your page the more likely they are to click your paid ads. Stands to reason, if the searcher can't find what they're looking for in the so-called "free organic listings" (actually, truth be told, for very lucrative keyword phrases these are not free, nor organic) they will look to the paid Adwords listings.
If you check out the average time spent on Google, according to Alexa, in 2009 it was around 7 minutes and now in 2010 that average has jumped to around 14 minutes. And that's before both Google Instant Search and Google Instant Previews are fully rolled out and implemented. One would expect that number to go much higher. While this is nowhere near Facebook's average time of 31 minutes, Google has still doubled the time it had only a year ago. No wonder, Google can afford to give their employees that 10% raise, they have probably earned it.

Daily Time On Site - Google/Facebook

Nor should Google be criticized for doing all of this, they are a business and their goal is to bring in more revenue. Besides, these previews will no doubt improve the effectiveness of Google's SERPs. Searchers can more quickly find what they're searching for on Google and come away happy. A satisfied customer is the ultimate goal of any business, why should Google be judged any differently.
However, for the webmaster and online marketer, keeping Instant Previews in mind when creating webpages is a must. Here are some suggestions you can follow:
1. Improve Your Graphics - These can really grab the searcher's attention in the preview so it's vital to have eye-popping graphics right next to your important information.
2. Create Great Headlines - Good headlines quickly capture the searcher's attention and draws him/her to your page; just make them bold enough to be seen in Google's previews.
3. Write An Informative Summary - Place your important information in a short summary which also captures the viewer's attention. Entice these viewers to visit your site or page.
4. Take A Multi-Layered Approach - Just don't aim all your marketing towards free organic search, but try video listings, news listings, image listings... to get other ways onto Google's first page.
5. Finally, PPC Advertising - This is probably not what you want to hear, but paid listings through Google Adwords is another option. Besides, for extremely lucrative keywords, as more and more major companies throw major funds into SEO and Keyword Link Buying, organic search is not really free or even available to everybody anymore. For the small-time webmaster or marketer, paid listings in Google may be your only option and that option is quickly becoming too costly for many.
Of course, how Instant Search and Instant Previews play out in the near future is still open to wide speculation. Will searchers even use those added features in their daily searches? Or will users opt–out and go back to a more gentle, less hurried Google? One thing that all of us can be sure of, Google will be constantly rolling out new features and innovations just to make all our lives a little more interesting.

About The Author
Opinions expressed are solely those of the author, a full time search engine marketer who operates numerous niche sites, as well as two sites on Internet Marketing: www.marketingtoolguide.com and www.bizwaremagic.com Titus Hoskins Copyright 2010.

Web Marketing Ideas And Tips – 3 Blunders Every Internet Marketer Should Avoid

Top 3 Web Marketing Ideas and Tips
It is every web marketer’s dream to enjoying huge web presence; not everyone achieve that. Did you know the common mistakes that contribute to the failure of achieving this motive?

The foremost blunder that many web marketers commit is making a web site that loads very slow. Asking the traffic to wait for loading is suicidal to say the least because visitors psychology is to skip and hop from one site to the other and if in this process your site doesn’t load in time it’s like you have lost the visitor to your competitor. A fast site that is user friendly and free of too many graphic elements is what you can expect a traffic response.

Another blunder is sending excess promotional material. Blowing one’s own trumpet. How long can it be received? Your respect is lost to gutters if you promote abvout your success in excess.

The last mistake is to stop taking email addresses of every visitor. Instead if you aspire to achieve success build targeted email list, as this is your real business clientele. Offer something worthwhile for the visitors they will likely become your subscribers and you can convert subscribers to customers over course of time. However, for this ensure good content and have opt-in box for the visitors to willingly subscribe for your ezine or newsletter or blog updates.

Press Release Writing and SEO Manual Submission Could Boost Your Site SEO

How is Press release writing different from article writing?

It's only in respect to the format of writing, otherwise all is quite similar. A well-crafted press_release captures the attention of the media instantly and the information is spread faster than you would have ever imagined. Some useful tips to write a strong press release

Formats of a press release: It includes date instruction that implies whether the release of the product or service is immediate or on a subsequent date, contact information of your identity so that media can get connected to you, headline that will have crisp but important details of the product or services in few lines, besides being catchy to hold on to the reader's attention. The headline is written in such a way that it enthuse readers to continue reading the article. Then a summary of the information is written in a line or two. Then comes the body of the press_release and in it use simple words to state the facts and benefits. No verbose language is needed. Bulleted points benefit readers to take an informed decision. End the press release by writing a line or two about the company.

Newsworthiness of the content: Ensure that the content of the press-release is newsworthy. Not everything becomes news so wait for adequate substance to issue news. Never write a PR to sell products or services. Writing a promotion article as a press_release is never acceptable. A press-release should answer all Ws (Who, What, Where, When and Why). Grabbing the attention of the readers should be the prime objective so make it enjoyable reading.

Content is the king: The press-release is considered well written when besides the right format; the information is given precisely without playing with words. Write the content in a way that is easy-to-read and is accurate. Then if you want to, add keywords judiciously relevantly without having to make it read spammy. For instance if you are writing a press_release about launch of SEO manual directory submission, then use a keyword tool that gives you keywords such as directory submission, manual submission, manual directory submission, SEO manual submission, etc and you could use the same in the content at optimum density.

Quotes should be with permission: Permission should always be taken to put a copyrighted quote in a press release and the source must be mentioned.

Include images: A PR reads more attractive if some images are included. Plain text is not that eye catching to grab reader's attention. It can be a unique way to brand your company.

Proofread the PR: Before submitting press_release, it must be checked thoroughly for grammatical errors, spelling mistakes, Re- read the press release at least two times in different time to identify mistakes. In no way should the press release read like an advertisement.

Right way of doing press_release writing and then SEO manual directory submission of the same could actually surprise you by boosting your site's SERP.

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You Can Rank Great Should You Comply With Article Writing and Submission Guidelines

Your online business might not be performing well in terms of generating ample traffic and thus your business is suffering a set back. But the latest method of writing articles that are optimised with keywords about your product or business and publishing them on different sites can fetch you great traffic and your business will see a new transformation. The article submission method can be a powerful strategy to increase your search engine rankings. It also helps in establishing a brand, getting you the targeted visitors and increase sales and turnover of your business.

Manual submissions of articles is the way to go

Manual directory submission is the fastest and easiest way to promote your articles, which help you get higher rankings on the various search engines. SEO manual submission and you article directory submission helps you get quality back links and one-way incoming links to your website. Article submission is an ideal way for your website to get recognised on the search engines of Google, Yahoo, MSN and other popular search engines. But for best results you need to follow certain rules of manual submission to achieve quality traffic to your site.

Maintain sufficient keyword density

Keywords are an important aspect of successful manual directory submission, which gets you on the top ranking in the search engines. So use relevant keywords in the article but don't give too much attention to only keyword spamming. Optimal keyword density can boost your website popularity.

Avoid SPAM technique

It just does not work if your website has a good design, your website need to contain meaningful content that is basically reader-friendly. Manual submission of article is an art in itself and you need to master over various aspects of successful manual submission and one such aspect is to avoid writing explicitly on the website or use it as promotional tool. Remember you are merely informing the reader and there should not be any doubts regarding this.

Avoid jargons and flowery words

The SEO manual submission and your article directory submission will be truly successful if the article is jargon free; for you need to understand that for most of the readers English is not a foremost language and for all these majority of readers, simple language without frills and fancies will do the trick. It avoids unnecessary complications and the article becomes more reader-friendly. Establish a rapport with the reader and a personal touch in the language will motivate the reader to read the entire content of the website.

Concentrate on grammar

Quality articles always come with a special feature; they are grammatically impeccable. One should always follow the rules of grammar and punctuations so that the article comes out error free, which will gain you more readers or better traffic.

Stay on topic

And never ever move out of the topic you are writing on, stick to the topic that indicates a professional approach which will gain more readers to the article and traffic to your site.

These are a few secrets for a successful article writing and manual submission.

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