Press Release Writing and SEO Manual Submission Could Boost Your Site SEO

How is Press release writing different from article writing?

It's only in respect to the format of writing, otherwise all is quite similar. A well-crafted press_release captures the attention of the media instantly and the information is spread faster than you would have ever imagined. Some useful tips to write a strong press release

Formats of a press release: It includes date instruction that implies whether the release of the product or service is immediate or on a subsequent date, contact information of your identity so that media can get connected to you, headline that will have crisp but important details of the product or services in few lines, besides being catchy to hold on to the reader's attention. The headline is written in such a way that it enthuse readers to continue reading the article. Then a summary of the information is written in a line or two. Then comes the body of the press_release and in it use simple words to state the facts and benefits. No verbose language is needed. Bulleted points benefit readers to take an informed decision. End the press release by writing a line or two about the company.

Newsworthiness of the content: Ensure that the content of the press-release is newsworthy. Not everything becomes news so wait for adequate substance to issue news. Never write a PR to sell products or services. Writing a promotion article as a press_release is never acceptable. A press-release should answer all Ws (Who, What, Where, When and Why). Grabbing the attention of the readers should be the prime objective so make it enjoyable reading.

Content is the king: The press-release is considered well written when besides the right format; the information is given precisely without playing with words. Write the content in a way that is easy-to-read and is accurate. Then if you want to, add keywords judiciously relevantly without having to make it read spammy. For instance if you are writing a press_release about launch of SEO manual directory submission, then use a keyword tool that gives you keywords such as directory submission, manual submission, manual directory submission, SEO manual submission, etc and you could use the same in the content at optimum density.

Quotes should be with permission: Permission should always be taken to put a copyrighted quote in a press release and the source must be mentioned.

Include images: A PR reads more attractive if some images are included. Plain text is not that eye catching to grab reader's attention. It can be a unique way to brand your company.

Proofread the PR: Before submitting press_release, it must be checked thoroughly for grammatical errors, spelling mistakes, Re- read the press release at least two times in different time to identify mistakes. In no way should the press release read like an advertisement.

Right way of doing press_release writing and then SEO manual directory submission of the same could actually surprise you by boosting your site's SERP.

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Article Resource : http://ezinearticles.com/?Press-Release-Writing-and-SEO-Manual-Submission-Could-Boost-Your-Site-SEO&id=3753884

You Can Rank Great Should You Comply With Article Writing and Submission Guidelines

Your online business might not be performing well in terms of generating ample traffic and thus your business is suffering a set back. But the latest method of writing articles that are optimised with keywords about your product or business and publishing them on different sites can fetch you great traffic and your business will see a new transformation. The article submission method can be a powerful strategy to increase your search engine rankings. It also helps in establishing a brand, getting you the targeted visitors and increase sales and turnover of your business.

Manual submissions of articles is the way to go

Manual directory submission is the fastest and easiest way to promote your articles, which help you get higher rankings on the various search engines. SEO manual submission and you article directory submission helps you get quality back links and one-way incoming links to your website. Article submission is an ideal way for your website to get recognised on the search engines of Google, Yahoo, MSN and other popular search engines. But for best results you need to follow certain rules of manual submission to achieve quality traffic to your site.

Maintain sufficient keyword density

Keywords are an important aspect of successful manual directory submission, which gets you on the top ranking in the search engines. So use relevant keywords in the article but don't give too much attention to only keyword spamming. Optimal keyword density can boost your website popularity.

Avoid SPAM technique

It just does not work if your website has a good design, your website need to contain meaningful content that is basically reader-friendly. Manual submission of article is an art in itself and you need to master over various aspects of successful manual submission and one such aspect is to avoid writing explicitly on the website or use it as promotional tool. Remember you are merely informing the reader and there should not be any doubts regarding this.

Avoid jargons and flowery words

The SEO manual submission and your article directory submission will be truly successful if the article is jargon free; for you need to understand that for most of the readers English is not a foremost language and for all these majority of readers, simple language without frills and fancies will do the trick. It avoids unnecessary complications and the article becomes more reader-friendly. Establish a rapport with the reader and a personal touch in the language will motivate the reader to read the entire content of the website.

Concentrate on grammar

Quality articles always come with a special feature; they are grammatically impeccable. One should always follow the rules of grammar and punctuations so that the article comes out error free, which will gain you more readers or better traffic.

Stay on topic

And never ever move out of the topic you are writing on, stick to the topic that indicates a professional approach which will gain more readers to the article and traffic to your site.

These are a few secrets for a successful article writing and manual submission.

RS Complete Seo Services Solution provides article writing and submission services with guarantee of quality and eye catchy contents according to keywords. To know more about our company and services please check http://www.seomanualsubmission.com

Article Source : Seo Manual Submission

How to Exchange Links

You may already be aware that link popularity is probably the most important factor to getting a number one rankings on the search engines. However there is something that most people forget when trying to do link exchange:
It's not just the quantity, but the quality of the links that is important!
Basically, "link farms" (or "free-for-all pages"), created only for the purpose of automatic link exchange, and where there are thousands of unrelated links, do not work any more. If you do link exchange with a link farm, your site can be severely penalized, especially with Google.
So, you need to find good quality sites, how do you do it? Well, there are two different ways.
1. Search for link partners in specialized directories that focus on link exchange. The Link Exchange Directory is one example. Other link exchange directories can be found here.
2. Purchase one-way links from a directory that organizes sales of links, such as LinkMarket.
3. Good quality sites are going to have high search engine rankings. So, what you can do is simply to search for the top 100 ranking sites on Google, or other search engines, for the keyword that you are interested in. For example, if your site sells wine, then you search for "buy wine" and "wine" or "wines" and find the top 100 sites for each of these keywords.
How to convince the webmasters to do link exchange with you? There are two ways you can do this:
1. Ask for a link exchange.
Since every webmaster is eager to get links pointing to his website, most webmasters will answer favorably to your request. However, you should write personalized email messages, and include in the email the main reasons that the other webmaster should exchange links specifically with your website. Tell the other webmaster that you have put a link to their site (show them the page where you have put a link). Then tell the webmaster that it will benefit their visitors to have a link to your website. Lastly, give an example of exactly where you suggest the link should be on their site, and an example of the wording that they could use. Link exchange html code might help even more! This makes it really easy for them to link to you.
2. Offer an incentive for the link exchange
If your product has an affiliate program, then you simply suggest that they promote your affiliate program on their site, and they will be able to get a commission for each sale for people coming from their site. Alternatively you can advertise on their site and pay a fixed fee.
Another type of incentive is to offer your product for free, or offer free advertising for their site on your site. There are several alternative ways to do this.
Here are some other important things you should think about:

1. Try faxing or phoning Website owners. Faxes receive a lot more attention than emails.
2. Make sure that your email (or fax) is individualized, and states the benefits for their site and their visitors.
3. Make sure that your site has good quality content that people are going to want to link to.
4. Make the email (or fax) personal. Use the webmaster's name if you can find it.
5. If the webmaster doesn't respond to your first email, try emailing again a week later as a gentle reminder.
6. Suggest anchor text for the link back to your site that contains the keywords that you want to rank highly for.
7. Use a database to keep track of who you have emailed and their responses.
8. Create a template email that you can use to save time BUT don't send the same email to everyone. Individualize!
9. If you are sending out lots of emails you can use an emailing program to individualize each email.

Doing all of this by hand can be very tedious, so I recommend using an automated script such as Link Exchange Machine to manage your links, generate your link directory, find new link partners and send out e-mails.
If your web host doesn't support Php, I recommend a stand-alone program such as Arelis. While not as convenient as an automated script, Arelis still saves a lot of time over doing it all manually.

Article Source : How to Exchange Links

7 Different Visualisations of Link Profiles

We all love backlinks. We all love visualisation. Boom! Let's mash those two things together. In this post I've collected a bunch of different techniques for visualising your link data. Some of these are useful for analysis, some are useful for management and some are useful for keeping Dr. Pete entertained...... :-)

Which Are My Top Folders

The top pages function of OSE is one of the most useful features ever. Ever since I saw the first incarnation in labs I've been a heavy user of this tool but Rich Baxter has taken things one step further yet again and given us a way to see the top linked to folders on a site. Here are the most linked to sub-folders and pages on www.google.com:

Get the step by step walkthrough to creating your own version of this over on seogadget.

Creating Geo Link Maps

Yes, I know that this involves a competitor. But the graphs are too super cool not to share! Take a look at the geomap of Distilled's backlinks:

Anyone would think we have a presence in the US or something! To learn how to make your own version of this go check out Wiep's wonderful article. You never know, one day this feature might be native to either OSE or Majestic.... I can but dream :-)

Pretty Tag clouds

Ok, we can probably file this one under "not management friendly" but you never know. If you do SEO for a dinosaur website....

These are the top anchor texts for SEOmoz visualised as a keywordasaurus. Hat tip to Dr Pete and SeanWF for this tool: http://www.tagxedo.com/app.html which let's you make the pretty pictures.

Visualising Directory Links

When quickly scanning a site's backlink profile there's a few different things that I look for more or less straight away. One of those is the split between quality links and umm non-quality links. It's not that the non-quality links don't work (depends how bad they are!) but the quality links are almost always the more interesting ones to analyse. These are the ones you really want to copy from your competitors. If you download an Open Site Explorer report into excel and then create a new column and paste the following formula in:

=IF(IFERROR(FIND("directory",A2),IFERROR(FIND("directory",B2),IFERROR(FIND("Directory",B2),0)))>0,"Y","N")

This formula is a little messy but basically just looks to see if either the URL or page title contains "directory". While this doesn't catch everything I've found that it get's you a long way there very easily. That will then let you create a nice little pie chart like this:

Venn Diagrams

Kelvin recently wrote a very interesting piece on creating venn diagrams between your links and competitor's links that looks a bit like this:

Kelvin has a nice handy video that walks you through how to create these charts (which I think are super management friendly!) over here.

Broken Links

I know this tool has been written about before and it's not technically a visualisation as such, more of a visual representation of your links but I love how quickly you can see which of your links no longer exist using Carter Cole's chrome extension "SEO site tools":

Of course, with yahoo site explorer not hanging around for much longer it's useful that this tool also works with Google Webmaster Tools:

I like this view, especially when I'm looking at a particular page as it gives me an indication of how many actual links might be pointing at the page and how many might have dropped off recently.

SEOmoz Labs

While this tool has been around for ages some of you might not know about it and especially some of you might not know how awesome this is for sales and non-technical people! Our sales team uses these kinds of charts all the time to quickly and easily get an overview comparison of a brand new website that they might be on the phone to:

Get your own one of these over in SEOmoz labs.

Article Resource : 7 Different Visualisations of Link Profiles