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RSSHow is Press release writing different from article writing?
It's only in respect to the format of writing, otherwise all is quite similar. A well-crafted press_release captures the attention of the media instantly and the information is spread faster than you would have ever imagined. Some useful tips to write a strong press release
Formats of a press release: It includes date instruction that implies whether the release of the product or service is immediate or on a subsequent date, contact information of your identity so that media can get connected to you, headline that will have crisp but important details of the product or services in few lines, besides being catchy to hold on to the reader's attention. The headline is written in such a way that it enthuse readers to continue reading the article. Then a summary of the information is written in a line or two. Then comes the body of the press_release and in it use simple words to state the facts and benefits. No verbose language is needed. Bulleted points benefit readers to take an informed decision. End the press release by writing a line or two about the company.
Newsworthiness of the content: Ensure that the content of the press-release is newsworthy. Not everything becomes news so wait for adequate substance to issue news. Never write a PR to sell products or services. Writing a promotion article as a press_release is never acceptable. A press-release should answer all Ws (Who, What, Where, When and Why). Grabbing the attention of the readers should be the prime objective so make it enjoyable reading.
Content is the king: The press-release is considered well written when besides the right format; the information is given precisely without playing with words. Write the content in a way that is easy-to-read and is accurate. Then if you want to, add keywords judiciously relevantly without having to make it read spammy. For instance if you are writing a press_release about launch of SEO manual directory submission, then use a keyword tool that gives you keywords such as directory submission, manual submission, manual directory submission, SEO manual submission, etc and you could use the same in the content at optimum density.
Quotes should be with permission: Permission should always be taken to put a copyrighted quote in a press release and the source must be mentioned.
Include images: A PR reads more attractive if some images are included. Plain text is not that eye catching to grab reader's attention. It can be a unique way to brand your company.
Proofread the PR: Before submitting press_release, it must be checked thoroughly for grammatical errors, spelling mistakes, Re- read the press release at least two times in different time to identify mistakes. In no way should the press release read like an advertisement.
Right way of doing press_release writing and then SEO manual directory submission of the same could actually surprise you by boosting your site's SERP.
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Article Resource : http://ezinearticles.com/?Press-Release-Writing-and-SEO-Manual-Submission-Could-Boost-Your-Site-SEO&id=3753884
