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Marketing. The E-marketing done through press releases is gaining more and more popularity lately.
Press release writing and submission provide instant web exposure of your business, services, products and website. That said, press releases are mostly used to announce the highlights and happenings of your business to the online world; it can be a new product launch, a new ventures, a special pricing offer, new collaboration, etc.
Press release writing and submission help not alone in back link building but also in increasing traffic and hits of your website. The PR provides the clear picture of your business to the readers and generates a general awareness of your business in the world of internet market.
This way you gain the popularity around the web world. With the help of press releases you can convey the message you want to spread to just those targeted internet users. It is how you can easily boost up your business. Although press releases are not meant for advertising, if done well they can work wonders for you and you will surely be amazed with the results you would have never discovered.
Press release writing and submission also does good when it comes to the online profit making. The business and branding depends up on the successful promotion activities. And the success of the promotion depends on the mode and methods of advertisement. Press Release is one of the most popular and easy methods of advertisement through online mode. It is an affordable way that is mostly used by the small business enterprises so that they can promote their new products online and generate the public awareness about them. Online press release submission is an alternate of the advertisement through Television, Radio or news paper. There are many paid and unpaid press release submission directories available in the market. By submitting the press release to these online directories you can make sure that you will be able to direct the more relevant traffic to your website.
SEO benefits of press release
- Distinguish the Press release on the most popular and frequently accessible news sites such as Google News, MSN News or Yahoo News.
- Increase the availability of your website in the global dot.com world.
- Generate high powered effective and keyword-enriched back Links
- Raise the link popularity of your website
- Helps to achieve top rankings up on the top leading search engines like Google, MSN, Yahoo, etc.
- Helps to direct huge relevant traffic to your website and increase ratio of conversion
- Help to increase the access of the various newsrooms, industry analysts, journalists and many more online directories.
Majority of online entrepreneurs ignore to promote their businesses using a press release just because they do not understand what is newsworthy to share. Here are some press release ideas:
- A new product/s is launched
- Tendering new services or ventures
- Start of a new branch
- Office relocation
- Enterprise diversification
- Launch of website or new infrastructure
- Hire of a new staff or position change of a senior associate in the organization
- Presence of celebrity at your office who has come to endorse your product
- Celebration of office day and special price offer marking the occasion
How to write an effective press release?
Writing the press release is quite easy if you know how. First off, press releases are announcements from an enterprise to inform its clientele as well as people about the updates in the company that the company wishes to promote.
The main purpose of a PR is to make the news and update people. So it should read like a news story and not an online advertisement. Keep the news story neither too short nor too long. A page long press release of about 500-600 words should be appropriate size.
The press release should have a header with contact information as well as the release date at the top followed by the release.
Header should give the idea of the release to the readers, a good header draws readers’ attention and a poor header turns off the readers.
It is recommended to give a short summary or teaser of the release. As in the writing, try to use short neatly comprehended sentences avoiding personal tone
After the news story, give a brief mention of your business along with the products or services you promote.
Do not forget to optimize the press release with relevant keywords (A caution here: Never make it read spammy). Proofread the press release and edit it for grammatics and spelling errors and then go ahead submitting them to derive benefits.
Here is where you can submit your press release for free
Free-Press-Release-Center. info
