What's in an SEO Package?

You'll often find the term 'SEO package' in marketing copy, but not many will explain the buzzword to you. What do companies really mean when they say they're offering an 'SEO package,' and what can you expect to get for your money?

SEO Copywriting Services

Copywriting services are a cornerstone of SEO, and no SEO package from any company would be complete without them. Search-optimized copy enables you to do a lot of SEO ranging from link building to article marketing, so it's really something that you can't do without.

The articles you'll get from your service provider will typically be about 350 to 500 words long, just right for article directories. Small, entry-level packages usually start you off with 5 or 10 articles in the bunch, while bigger and more full-featured packages can give you up to a couple of hundred. They don't all have to be for a single website (or even niche), though.

Link Building Services

Every link counts for SEO, which is why link building services are so important in any SEO package. Regardless of the search engine you use, the number of links that point to your site will likely have a noticeable impact on the rankings of your pages.

Many tasks fall under the umbrella term of link building, but all of them serve the same purpose - to increase the volume of links to your pages. You can expect a variety of methods ranging from blog posts (and even blog comments) to link exchanges with other related sites. The approach will all be up to the technique of your service provider and your specifications.

Keyword Analysis

While not exactly present on every company's service menu, it's quickly becoming a standard part of every SEO package, right up there with SEO copywriting services. As many webmasters have been finding out, this 'prequel' service is worth a lot more than it might look at first.

Regardless of your niche, you will always have competition for your keywords and your market. By getting keyword analysis done before employing any SEO, you go for the little nooks and crannies in your niche - the sub-niches, if you will - that have little to no competitors crowding them. And by taking this path of least resistance, you don't have to do as much to get the same result.

On-Site Optimization

Most SEO companies promote just their off-site services, but on-site SEO is an equally important factor too. Ignoring things like meta information, HTML tags and text formatting will greatly diminish the value of all your off-site optimization measures.

While not necessarily exhaustive, the list above outlines the bare minimum of services you can expect from a full-fledged package of SEO services. They're available individually, yes, but availing of them simultaneously amplifies their effects and gives you greater improvement on your pages' rankings.

Keep in mind that different providers will offer you different combinations: some will focus more on SEO copywriting services, while others will consider on-site optimization heavily. Even if your efforts end up getting concentrated in one area, the SEO package you get should at least try to cover all bases.

Khemraj Meena is an internet marketer and successfully running professional SEO company that offers powerful contextual link building service, unique article marketing service, and full-service SEO packages to help website owners achieve top search engine rankings.