What Changes Does The Google Penguin Update Bring?

Khemraj Meena

Not much time has passed since most webmasters became familiar with Google Panda. However, as opposed to what most people expected, the industry giant did not stop here and on April 24 a new update was launched. Google Penguin comes with no less than 52 algorithm changes and many more penalties for web pages using over-optimization. Like in the Panda update, representatives of the company stated penalties would only be applied to pages with problems, without the risk of affecting genuine sites. A difference would be that Google Panda reassesses all sites on average once a month, while with Penguin the optimization is evaluated continuously. As a consequence, it is now important for webmasters to adapt to the new requirements in a very short time, because penalties will be canceled immediately.

In the last week many websites have fallen in the organic search results for certain keywords or phrases. Google logic is now clear and its main purpose is now avoiding spam. When Google came out with the Panda update webmasters were very disappointed. Now that the company invented another product, Google Penguin, most people are even more worried and expect the worst.

In its almost one month of existence, Google Penguin has affected more than 3% of organic results. Many websites have suffered more than in the last Panda update. The Google algorithm change was even more drastic. And more problems can be caused by this continuing update, meaning that a page indexed among the top results may not be indexed at all after several hours if some irregularities are detected. The new algorithm changes are meant to prevent spam content as much as possible and penalize websites that use all sorts of tricks for rapid advancement in search engine results, primarily excess of keywords and phrases.

Some of the solutions you should stay away from if you want to avoid Google Penguin from 'hurting' your business are as follows:

  • Duplicate content on blogs or on the subdomain of your page;
  • Keyword or phrase density that is too large;
  • Automatic queries, including the use of query programs;
  • Hidden links;
  • Black Hat SEO techniques;
  • A bad design or bad links structure.

Therefore, make sure you re-check the keyword density in all your pages and ensure this is up to the latest standards. Finally, if you believe your website was penalized for no reason you can always submit a reconsideration request, explaining your problem in detail. An answer is not always guaranteed, but this is worth trying.

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