Smart Ways to Promote Your Business Post Penguin and Panda

Combating over-optimized websites and poor quality content, Google's latest algorithm updates - Panda and Penguin - have hit millions of web pages. Some websites have been hit hard by these changes, while others have kept their rankings. The best long term SEO strategy is to establish your business as an authority in your niche and create valuable content for your site. Google rewards websites that offer content for readers rather than for search engines. Its most recent update (Penguin) supports white hat SEO techniques.

The good news is that there are several things you can do to market your business online post Penguin and Panda. First of all, you need to take a hard look at your current SEO strategy, identify your traffic sources, and find opportunities that you might not be using to their full benefit. Google announced that it will not tolerate any form of SEO that is not white hat. That is why it is important to diversify your sources of backlinks and traffic.

Remove any traces of duplicate content from your website, check your robots.txt file, and integrate social sharing features across your website. Don't go for the most competitive keywords and key phrases from the beginning unless you have enough money and time to develop a strong pay-per-click campaign. Focus on longtail keywords. Instead of repeating the same terms multiple times within your text, use synonyms and related words. Make sure your keyword density does not exceed five percent.

Avoid over-optimization. Instead of writing a 100-word article for search engines, try to write a 400-word post for real users that attracts more engagement and helps reduce your bounce rate. The best way to keep your business site on track is to make sure that quality content is your priority. Relevant content will attract natural links from customers and industry influencers. Use social media marketing to send your message and connect with your prospects. Websites like Facebook, Twitter, and YouTube drive highly targeted traffic to your site without the use of SEO.

Whether you're a small business owner or a blogger, change your marketing philosophy and start building a digital empire of quality content. Interview industry experts, create brand quality, and get backlinks from well established sources. Use all data available to understand how and why people are using your site and how to keep them engaged. Get inbound links from different sources, including social networking sites, forums, and blogs.

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